About Cool Koala
Most agencies start with a business plan. We started with a toddler hijacking his mum’s computer.
When Cool Koala Creatives's founder and creative director Jason Haywood was three years old, one of his favourite activities was creating PowerPoint slideshows on his mom's laptop.
Not because he had to, but because he loved bringing ideas to life in a way that was exciting, engaging, and made sense to him—even if he didn’t have the words for it yet.
That curiosity never faded.
Throughout his childhood, he was always creating—whether it was short films, websites, or experimenting with new forms of storytelling.
When he was gifted a camera for his 12th birthday, it quickly became an obsession. Photography wasn’t just about taking pictures—it was about capturing emotion, creating impact, and telling stories. By 14, he was already shooting weddings and family portraits under the banner of Jason Haywood Photography, rapidly expanding his creative and business skills.
Just two years later, he competed in Skills Ontario and Skills Canada, where he won gold nationally in photography, solidifying his reputation as one of the country’s top young photographers.
But he wasn’t just a photographer. He was constantly learning, pushing boundaries, and searching for the next challenge.
By the time he graduated high school, Jason was moving more into the commercial world.
As clients saw his attention to detail and ability to make their brand stand out, they started realizing what else he could do—websites, branding, video content, and full-scale campaigns.
While studying Broadcasting, Radio, Television, and Film at Niagara College, he was already collaborating with clients like CAA, Travelzoo and G Fuel.
Through working with brands and businesses, he noticed a major gap in the industry. Creatives produced content that looked impressive but didn’t convert, while agencies focused entirely on data and formulas, missing the human connection.
He knew there was a better way.
Built on Strategy. Powered by Creativity. Focused on Results.
Cool Koala Creative was founded to bridge the gap between strategy and creativity—producing work that isn’t just beautiful, but that drives real, measurable results.
✅ Marketing should feel human. The best campaigns don’t feel like marketing—they feel like connection. We create content that resonates, engages, and drives action.
✅ Creativity and strategy work together. A stunning video, website, or brand means nothing if it doesn’t convert. Every project is rooted in data, psychology, and strategic execution.
✅ Working with an agency should be easy. No endless back-and-forth, no chasing people for updates, no confusion. Just clear communication, efficient and streamlined execution, friendly expertise, and results that matter.
Since launching in 2020, Cool Koala Creative has partnered with both national and global brands like Enzymedica, Helixia, Sambucol, Promensil, CAA, CIBC, G Fuel, Cybin, Travelzoo, and Alexion, as well as hundreds of local Niagara businesses, non-profits, and associations.
We take on a select number of clients at a time to provide a truly hands-on, collaborative experience. When you work with Cool Koala Creative, you’re not just another project in a queue—you get dedicated attention, strategy-first thinking, and work that’s deeply aligned with your goals., ensuring that every project gets the attention, strategy, and care it deserves. Our hands-on, collaborative approach means you’re always working directly with experts who genuinely care about your success.
At the heart of everything we do is a simple philosophy: marketing isn't about aesthetics or numbers—it’s about creating content that speaks to real people, builds trust, and drives action.
We take the time to understand your brand, your audience, and your goals, ensuring every project is as strategic as it is creative. Whether we’re crafting a bold campaign, refining your brand identity, or producing content that turns heads, we make sure your marketing works for you—without the guesswork, frustration, or wasted resources.
Our Values
✔ Creativity That Works – Good design and media aren’t just about aesthetics; they should drive real engagement and business growth. Every project we take on is backed by strategy, marketing psychology, and a focus on measurable outcomes.
✔ A Hands-On, Boutique Approach – We’re selective with the brands we work with because we want to be personally invested in your success. When we take on a project, we treat it like our own—because if you’re investing in your brand, so are we.
✔ Transparency & Trust – We believe in honest advice, clear communication, and making the most of your budget—without pushing unnecessary extras. If something won’t serve your goals, we’ll let you know. If there’s a smarter way to get results, we’ll suggest it. And when we take on a project, we’re fully invested in making it succeed.
✔ Seamless & Stress-Free Execution – You have enough on your plate. We eliminate unnecessary back-and-forth, account managers, and corporate fluff so you can focus on what matters. With clear communication and efficient project management, we keep things on track, on budget, and aligned with your vision—with minimal input required.
✔ Human-Centric, Authentic Marketing – The best marketing doesn’t feel like marketing—it feels like a natural conversation. We create campaigns that connect, building trust and driving action without resorting to sleazy, outdated, and ultimately ineffective sales tactics.
✔ Innovation Without the Gimmicks – The marketing landscape is always evolving, and we evolve with it. We leverage cutting-edge techniques, AI, and emerging digital strategies, but always in a way that serves your brand and produces results—not just to follow the hype.
Our CORE Team
Jason Haywood
Founder & Creative Director
A multidisciplinary creative and strategist, Jason has been in the industry since he was 12. With expertise spanning photography, video production, branding, and digital marketing, he leads Cool Koala with a strong focus on storytelling, strategy, and results-driven content.
Liz Woodward
Grants Coordinator & Client Outreach
Liz helps Niagara businesses leverage funding opportunities and digital strategies to maximize their marketing potential. She works closely with clients to ensure projects align with both creative goals and financial accessibility.
Jordan Bedford
Commercial, Event & Headshot Photographer | 2nd AC
Jordan has a keen eye for detail and an unmatched ability to capture moments that matter. Whether it’s professional headshots, large-scale events, or behind-the-scenes production, his work ensures every brand shines.
Let’s Build Something AMAZING TOGETHER
If you’re looking for a creative partner who cares as much about your success as you do, let’s talk. Whether you need a full rebrand, high-impact visuals, or a marketing strategy that actually delivers, we’re here to help.